Is this statement true or false? The vast majority of digital ad-spend goes to Facebook and Google.
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Correct answer: True.
Why this is the answer
This statement is True. Google (including YouTube) and Meta (Facebook and Instagram) collectively dominate the digital advertising market. Their extensive reach, sophisticated targeting capabilities, and vast user data attract the largest share of global digital ad spending. While other platforms like Amazon, TikTok, and X (formerly Twitter) are significant players, their combined market share does not rival the duopoly of Google and Meta. Therefore, the vast majority of digital ad-spend does indeed go to these two tech giants.
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