Is your bid price always the price that you pay?
Choose an answer
Tap an option to check your answer.
Correct answer: No, because of LinkedIn’s second-price auction method.
Why this is the answer
No, your bid price is not always the price you pay on LinkedIn. LinkedIn uses a second-price auction model. This means that even if you submit the highest bid, you typically pay only one cent more than the second-highest bid, not your full bid amount. This system aims to encourage bidders to bid their true value for an impression, as they won't necessarily pay their maximum bid. The option "Yes, but only if I win the auction" is incorrect because even if you win, the second-price auction mechanism often results in paying less than your maximum bid.
Pass your exam — without the endless answer hunt
Get every verified question and explanation for this exam in one place, and save hours of prep. 1,000+ certifications · 20+ languages · free to start.
Pass your exam faster → No card needed