Isaac is launching a marketing initiative to reach both English and Spanish-speaking countries. What's the best structure for him to use when setting up Google Display ads?

In Google Ads, location targeting and language targeting are set at the campaign level for a Display campaign, not at the ad group level. Creating a separate campaign for each location gives clean control over where ads serve and makes performance easier to manage by market. This structure is the best fit when campaigns are being launched across different countries or regions, because each campaign can have its own location settings and localized language setup. The ad group level is better used for organizing targeting or creative within a campaign, not for changing campaign-level geography