Isabelle is not getting many matches from her business emails. What could she do?
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Correct answer: Target the company instead of the individual and layer on extra attributes to narrow her audience.
Why this is the answer
If Isabelle is not getting many matches from her business emails, it's likely because the email addresses themselves are not directly linked to LinkedIn profiles with high accuracy. LinkedIn's matching process for uploaded contact lists works best when the emails are personal or directly associated with a user's LinkedIn account. By targeting the company instead of individual email addresses, Isabelle can leverage LinkedIn's robust company targeting capabilities. She can then layer on additional attributes like job title, seniority, or industry to precisely narrow down her audience within those companies, increasing the likelihood of reaching the right professionals. Uploading a contact list and also targeting by company name would be redundant and wouldn't solve the core matching issue. Waiting 24 hours is standard for data processing but won't improve the match rate if the initial data quality or targeting strategy is flawed.
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