It is possible to link your campaigns in the Marketing Calendar to your real campaigns in Google Analytics by using UTM tags. True or false?

TRUE. Semrush's Marketing Calendar allows you to integrate with Google Analytics by using UTM tags. When you create an event in the Marketing Calendar, you can specify UTM parameters (Source, Medium, Campaign, Content, Term). These parameters are then appended to the URLs associated with your marketing activities. This enables Google Analytics to track the performance of these specific campaigns, providing valuable insights into traffic sources and user behavior directly linked to your planned marketing efforts. This integration helps in attributing website traffic and conversions to your calendar events.