It’s always best for brands to adopt a snarky, “internet tone” for their social content in order to stay relevant.

False. While a snarky, "internet tone" can be effective for some brands and audiences, it is not universally the best approach. Brand voice should align with the brand's overall identity, values, and target audience. Forcing a tone that doesn't fit can alienate customers or appear inauthentic. Brands in industries like finance, healthcare, or luxury goods, for example, often require a more professional, trustworthy, or sophisticated tone. The key is authenticity and resonance with the intended audience, not simply adopting a trending style.