It’s been over 24 hours, and Drew wants to know how his campaign to reach new users is performing. Which of the following can Tobias track in the campaign’s report?
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Correct answer: Unique clicks, Cost per click, People reached.
Why this is the answer
Mailchimp campaign reports provide key metrics for evaluating performance. "Unique clicks" shows how many individual users clicked a link, indicating engagement. "Cost per click" (CPC) is a crucial metric for paid campaigns, revealing the efficiency of spending to drive clicks. "People reached" indicates the total number of unique individuals who saw the campaign, which is fundamental for understanding audience exposure. "Cost per person" is not a standard metric directly provided in Mailchimp campaign reports; while you can calculate it, it's not a readily available, pre-computed metric like CPC or people reached.
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