Jack's setting up a Display campaign. He wants to grow as many sales as possible while making sure conversions, on average, don't exceed a certain cost. Which Smart Bidding option is the best?
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Correct answer: Jack should use Target CPA because it grows conversion volume at his target cost-per-acquisition..
Why this is the answer
This goal requires a Smart Bidding strategy that optimizes for as many conversions as possible while controlling the average cost per conversion. In Google Ads, Target CPA is designed to set bids based on the likelihood of conversion and aim for the target acquisition cost that has been set. That makes it the right fit when sales volume matters, but average acquisition cost must stay within a defined threshold. Target Impression Share focuses on visibility, while manual-oriented bidding options do not optimize directly toward conversion cost in the same way
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