Jacob has added an email to the No path on his If / Else branch. What should he consider adding to the Yes path?

The correct answer is an email that offers tips on how to use Jacob’s new app. In an If/Else branch, the "Yes" path typically signifies a positive outcome or a desired action has occurred. If the "No" path involves sending an email, it's logical that the "Yes" path should also have a corresponding action. An email offering tips on how to use the app would be highly relevant and beneficial for users who have taken the "Yes" path, as it helps them engage with the app and understand its features. "Nothing—he’s all set" is incorrect because it misses an opportunity to engage users who are already interested. A "follow-up email reminding Jacob’s contacts about his new app" is less effective for the "Yes" path, as these users have likely already engaged with the app; a reminder might be more appropriate for those who haven't yet committed.