Jacob is going to use a Maximize clicks bid strategy with his Google Search campaign, but he also needs to control how much he's paying per click. When setting up this bid strategy, what should Jacob do?

When using the Maximize Clicks bid strategy, Google Ads automatically sets bids to help you get the most clicks within your budget. However, to control the maximum amount you pay for each click, you can set a "maximum cost-per-click bid limit." This cap ensures that Google Ads will not bid higher than your specified amount for any given click, allowing Jacob to manage his spending per interaction effectively. Setting a daily budget based on estimated CPC doesn't directly control individual click costs. The Performance Planner helps with budget and performance forecasting but doesn't set bid limits. Google Ads does not offer a setting to ask for authorization before making bid decisions.