Jacob's physical toy shop relies on offline metrics such as shop visits and in-store sales. He has heard that there are specialist campaign types that can help him to meet these kinds of goals. Which campaign type is designed to help Jacob achieve his offline business objectives?

Local campaigns are specifically designed to drive offline metrics like store visits and in-store sales by promoting physical business locations across Google Search, Maps, YouTube, and the Display Network. They help businesses like Jacob's toy shop connect with nearby customers. Display campaigns focus on broad reach and brand awareness across websites and apps, not primarily offline visits. Video campaigns are for brand building and reach through video content. Discovery campaigns aim to engage users with personalized ads across Google feeds, but are not optimized for physical store visits.