James, a 40-year-old professional, doesn’t jump on the first offer he sees. He dives into reviews and tutorials to make informed decisions. Which social media site would be most effective to engage James during the Think stage? Select the correct answer, then submit.
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Correct answer: YouTube.
Why this is the answer
In See, Think, Do, Care, the Think stage focuses on people who are researching options and narrowing their choices before taking action. Google’s guidance says shoppers use Google and YouTube to compare products, check reviews, and gather information before a purchase. Google Business+1 YouTube is therefore the strongest fit for someone who wants tutorials and reviews before making a decision. Its long-form video format supports deeper consideration better than platforms built mainly for quick inspiration or social interaction. Google Business
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