James has had success in the past building a client base for his law firm with contact forms in his Search campaigns.He now wants to try a Display campaign to promote the same goal and further his success. What should his goal be with the new campaign?
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Correct answer: Leads.
Why this is the answer
James should set the goal of generating leads with his new Display campaign,just as he has done successfully with his Search campaigns.This goal will help him continue to build his client base for his law firm through the Display campaign by capturing potential clients'information and allowing him to followup with them.
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