Jamie is part of the content marketing team for Fit stuff,a sports shop.The contenthe's producing needs to appeal to new customers,as well as provide extra value to existing customers.Which of the following content would appeal best to both audiences?

The competition appeals to both new and existing customers because it offers value to both. New customers are incentivized to purchase Fit stuff gear to participate, while existing customers are encouraged to showcase their loyalty and potentially win prizes. This strategy builds community and engagement. A list of top 10 sports equipment outlets/shops might be interesting but doesn't directly promote Fit stuff or offer a direct incentive to engage with their brand. A 10% discount voucher for new customers only targets one segment and doesn't provide value to existing customers.