Jane is planning campaigns for a food delivery service who only wants to drive conversions during business hours (9am - 9pm). Which of the following targeting settings might be relevant for this advertiser?
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Correct answer: Time-of-day.
Why this is the answer
Time-of-day targeting is directly relevant because it allows advertisers to schedule their ads to run only during specific hours, aligning perfectly with the food delivery service's requirement to drive conversions exclusively during business hours (9 am - 9 pm). Positive keywords are used to target users interested in specific terms, but they don't control when ads are shown. Negative keywords prevent ads from showing for irrelevant searches, which is useful for efficiency but doesn't address the time constraint. Lookalike audiences find users similar to existing customers, expanding reach but not managing ad delivery times.
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