Janka is an advertiser at a party supply brand.She wants to understand areas such as income range,agerange,and marital status of herbrand'sshoppers. which insight would be best for Janka to review?

Demographic insights provide data on characteristics of a population, such as age, income, marital status, gender, and education. This directly addresses Janka's need to understand the income range, age range, and marital status of her brand's shoppers. Overlap insights show how different audiences or segments intersect, which is useful for identifying shared interests but not for basic demographic breakdowns. Purchase frequency insights focus on how often customers buy products, which is about behavior, not demographic attributes.