Jaque line used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaque line?

The correct approach is to use display ads to retarget audiences who viewed product detail pages but did not purchase. This directly addresses the identified opportunity of engaging shoppers who showed purchase intent but did not convert. Display ads can serve as a reminder and re-engage these potential customers with relevant messaging, potentially including special offers or highlighting key benefits they might have missed. Using sponsored ads to encourage repeat purchases is incorrect because the target audience has not yet made an initial purchase. Focusing on educating shoppers on product details and how-tos is also incorrect because while education can be part of a broader strategy, the immediate goal is to convert shoppers who have already shown interest, not necessarily to educate them from scratch.