Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?

The correct approach is to use display ads to remarket to audiences who have viewed her product detail pages but did not purchase. This directly addresses the identified opportunity: engaging shoppers who showed purchase intent but didn't convert. Remarketing with display ads allows Jaqueline to re-engage these specific shoppers with relevant messaging, reminding them of her products and encouraging them to complete their purchase. Focusing on educating shoppers on product details and how-tos, while valuable, is typically more suited for shoppers earlier in the funnel or those who have already purchased. Building brand recognition is a broader goal and doesn't specifically target those with demonstrated purchase intent. Using sponsored ads to encourage repeat purchases targets existing customers, not those who showed initial intent but didn't buy.