Jasmine, a marketing manager for a sustainable coffee brand, uses a social media monitoring tool. What is one advantage of this tool for her brand? Select the correct answer, then submit.

A monitoring tool is valuable because it helps track brand or topic mentions as they appear online. Google Alerts lets a business follow a topic and receive updates when matching results appear, which supports ongoing monitoring of conversations around sustainability. Google Trends shows search interest over time, helping identify rising topics and decide when to join relevant discussions. That makes this type of tool useful for spotting relevant conversations early and responding with timely, relevant content