Jasmine is the director of marketing for a chain of clothing shops. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jasmine's goal is to drive as many potential customers to her website as possible within a set budget. The "Maximise clicks" automated bidding strategy is designed specifically for this purpose, as it automatically sets bids to help get the most clicks for her budget. "Maximise conversions" would be incorrect because her primary goal is website traffic, not necessarily conversions at this stage. While conversions are often a long-term goal, the immediate objective is volume of visitors. "Target return on ad spend (tROAS)" is focused on achieving a specific return on investment, which isn't her stated primary goal of maximizing traffic. "Target impression share" aims to ensure ads appear a certain percentage of the time, which doesn't directly translate to maximizing clicks to the website.