Jasmine is the director of marketing for a chain of clothing shops. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?

Maximise Clicks is the ideal bidding strategy here because Jasmine's goal is to drive as many potential customers (website visitors) as possible within a set budget. This strategy automatically adjusts bids to get the most clicks for her budget. Maximise Conversions would focus on driving sales or leads, which isn't her primary objective in this scenario. Target ROAS is designed to achieve a specific return on ad spend, which is not directly aligned with maximizing website traffic. Target Impression Share aims to ensure ads show up a certain percentage of the time, which doesn't guarantee clicks or website visits.