Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

The selection is correct because the Maximize clicks automated bidding strategy is specifically designed to prioritize volume, helping advertisers generate the highest possible number of visitors to their website within a fixed budget. While other strategies focus on secondary outcomes—such as "Maximize conversions" for specific actions or "Target ROAS" for financial efficiency—Maximize clicks uses Google's AI to find auctions where a click is most likely to be obtained at the lowest available cost. For a marketing director like Jasmine, who has a set budget and a primary goal of driving as many potential customers as possible to the site to build awareness or gather data, this strategy ensures the most efficient use of her spend by focusing strictly on traffic volume rather than specific conversion events.