Jasmine wants to understand the impact a campaign had on the perception of her brand.Which of the following should she consult?

Third-party brand lift studies are specifically designed to measure changes in brand perception, such as awareness, favorability, and purchase intent, directly attributable to advertising campaigns. These studies often use control groups to isolate the campaign's impact. Retail insights primarily focus on sales, product performance, and customer behavior within retail environments, not directly on brand perception shifts. Brandhalo is not a recognized or standard metric or tool for measuring brand perception impact in advertising.