Javier wants to use a Display campaign to grow sales while making sure conversions, on average, don't exceed a certain cost. He is intrigued by the Smart bidding options available. Which option should he prioritize, and why?
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Correct answer: Target CPA, because it grows conversion volume at his target cost per acquisition..
Why this is the answer
Target CPA is designed to increase conversion volume while aiming to keep the average cost per action at the target that has been set. Google Ads classifies it as a Smart Bidding strategy for advertisers who want to focus on conversions at a specific cost level. That makes it the best fit when sales growth matters, but the average acquisition cost must stay under control. It aligns directly with a conversion goal tied to a defined cost threshold
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