Javier wants to use a Display campaign to grow sales while making sure conversions,onaverage,don't exceed a certain cost.He is intrigued by the Smart bidding options available.Which option should he prioritize,andwhy?
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Correct answer: TargetCPA,because it grows conversion volume a this target cost per acquisition..
Why this is the answer
**TargetCPA,because it grows conversion volume a this target cost per acquisition.**This is the right choice for Javier.If he wants to ensure that conversions,onaverage,don't exceed a certain cost,then Target CPA(Cost Per Acquisition)is the most suitable Smart bidding option.It aims to get as many conversions as possible at or below the target CPA set by the advertiser.This ensures that Javier can grow sales while keeping acquisition costs in check.
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