Jensen is the marketer for Global Movers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of Global Movers.com to make site speed a priority?
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Correct answer: Conversion rates.
Why this is the answer
Conversion rates is correct because they directly measure the percentage of visitors who complete desired actions, such as booking a service or making a purchase. By showing that faster, more responsive sites typically have higher conversion rates, Jensen can provide concrete evidence to executive leadership that improving site speed will not only enhance user experience but also increase revenue contribution for GlobalMovers.com.
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