Jensen is the marketer for GlobalMovers.com. They've done a comparative analysis of the site against competitor sites. They're convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should they use to convince the executive leadership of GlobalMovers.com to make site speed a priority?

Conversion rates are the most impactful statistic to convince executive leadership because they directly link site performance to revenue. Slow site speed is a known barrier to conversion; users are more likely to abandon a slow-loading site before completing a desired action, like making a purchase or filling out a form. Improving site speed can lead to a measurable increase in conversions, directly demonstrating a positive return on investment. Click rates, average page views, and average daily visitors are important metrics for engagement and traffic, but they don't directly quantify the financial impact of site speed as effectively as conversion rates do.