Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects that the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?

Flow visualization reports in Google Analytics, such as Behavior Flow, User Flow, and Event Flow, are designed to show the paths users take through a website. They visually represent the sequence of pages or events a user interacts with, helping to identify where users drop off or exit the site. This directly addresses Jerry's need to understand user navigation and high exit rates. Audience reports provide demographic and interest data, not user paths. Conversion reports focus on goal completions and e-commerce transactions, not the journey itself. Attribution reports help understand which channels contribute to conversions, not how users navigate the site.