Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the quality score of his ads? (Choose two.)

The three main factors that determine Quality Score are expected click-through rate (CTR), ad relevance, and landing page experience. Improving these areas directly impacts your Quality Score. Ad relevance ensures your ad copy aligns with the user's search intent. A strong landing page experience means the page is transparent, easy to navigate, and relevant to the ad. Conversion rate is an important metric for campaign performance but is not a direct component of Quality Score calculation. Bid amount influences ad rank but not Quality Score itself. Ad dimensions are related to display ads and not a factor for Search ad Quality Score.