Jessie is shopping for their husband's anniversary present. Their husband loves to go fly fishing whenever they can. Jessie uses their mobile phone to ask for the nearest outdoor supplies shop. Their phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalised user experience?

This scenario exemplifies using known user signals. Jessie's phone leveraged her current location (a known user signal) and her query ("nearest outdoor supplies shop") to provide a highly relevant and immediate result: directions to a nearby store. This personalization is based on real-time, explicit user input and context. Delivering a relevant landing page is a broader conversion optimization tactic, but the core of this example is the real-time use of location data, not just a pre-designed page. Using machine learning is often involved in processing these signals, but "using known user signals" more directly describes the actionable data point. Google's One Tap sign-in is a specific authentication feature, unrelated to this search and navigation scenario.