Jill is working on an upcoming Display campaign and wants to use a Target ROAS strategy. Which two steps are required to implement the strategy? Select 2 Correct Responses
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Correct answer: Target ROAS needs to know what each conversion is worth to her, so she must set up her conversion value., To use machine learning for conversion value optimization, she needs to set up conversion tracking..
Why this is the answer
Target ROAS is a value-based Smart Bidding strategy, so it needs conversion tracking in place to measure the actions the campaign generates. It also requires conversion value so Google Ads can understand how much each conversion is worth and optimize bids toward return, not just volume. Without recorded values, Target ROAS cannot calculate or optimize for return on ad spend correctly. These two setup steps give Google Ads the data it needs to use auction-time signals for conversion value optimization
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