Jill is working on an upcoming Display campaign and wants to use a Target RO AS strategy.Whichtwo steps are required to implement the strategy?Select 2 Correct Responses
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Correct answer: Target RO AS needs to know what each conversion is worth to her,so she must setup her conversion value., To use machine learning for conversion value optimization,she needs to setup conversion tracking..
Why this is the answer
To implement a Target RO AS(Return on Ad Spend)strategy in a Display campaign,Jill needs to take the following twosteps: 1.**To use machine learning for conversion value optimization,she needs to setup conversion tracking.**This step is crucial because Target RO AS relies on the data collected from conversion tracking to optimize bids and achieve the desired return on ad spend. 2.**Target RO AS needs to know what each conversion is worth to her,so she must setup her conversion value.**Conversion value is essential because it helps the system understand the value of each conversion,allowing it to make bidding decisions that align with the target return on ad spend. Setting up these two components,conversion tracking and conversion value,is fundamental to the successful implementation of a Target RO AS strategy.
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