Jill wishes to extract search engine reporting data(primarily for media cost information).What Direct Integration scans he use to do this?
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Correct answer: Google/BingAds.
Why this is the answer
Google/BingAds is the correct answer because these are the primary direct integrations for extracting search engine reporting data, including media cost information, within an ad server environment. These integrations allow for the automated import of performance metrics and cost data directly from the respective search platforms. Adobe/IOsAds is incorrect because Adobe Advertising Cloud (formerly Media Optimizer) and iOS Ads (Apple Search Ads) are separate platforms or ad types, not a combined direct integration for general search engine reporting in the same way Google and Bing Ads are. While an ad server might integrate with them, Google and Bing represent the core search engine integrations for the requested data.
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