Jo has noticed that some of her customers leave her site without making a purchase.She’s setup some product re targeting ads,and wants to measure the performance of her campaign.What parameters should she look at to see if she’s attracting potential customers?

Conversion rates directly measure the percentage of website visitors who complete a desired action, such as making a purchase. For Jo, a higher conversion rate for her retargeting ads would indicate that she is successfully attracting and converting potential customers who previously left her site. The number of people clicking on a retargeting ad also indicates attraction; a higher click-through rate suggests the ads are engaging enough to bring potential customers back to her site. While comments on social media can provide general brand sentiment, they don't directly measure the effectiveness of a retargeting campaign in attracting potential customers back to the site to complete a purchase.