Joanne wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.

Social engagements (likes, shares, comments), clicks, and video views are leading metrics for brand sentiment because they indicate active audience interaction and interest. Engagements show that content resonates, clicks demonstrate curiosity and a desire to learn more, and video views suggest content consumption and attention. These actions reflect a positive or at least engaged perception of the brand. Frequency and reach are important foundational metrics for content distribution, but they are not direct indicators of sentiment. Reach measures how many unique users saw the content, and frequency measures how often they saw it. While high reach and appropriate frequency are necessary for sentiment to develop, they don't inherently tell you how people feel about the brand. A high reach with low engagement might even suggest indifference or negative sentiment.