Joe,a business owner,is pleased with the results he's seeing from his Video Action Campaigns and has heard from a friend that Discovery ads can improve his marketing efforts.How would that friend accurately describe the benefit of Discovery ads?"

Discovery ads are designed to capture the attention of users in the moments when they'reopen to discovering new products or services.Among the options provided,the most accurate benefit of Discovery ads is that**they'll allow Joe to tell an engaging story about his products and services to help grow more conversions**.These visually-rich ads allow advertisers to showcase their offerings in an appealing manner,drawing users in and encouraging them to learn more or make a purchase. They appear in highly visible placements across Google'splatforms,like the Discover feed,YouTube,andGmail,ensuring that the ads reach potential customers when they're in an exploratory mindset.