Joe has recently launched a new menswear line in his store, and he'd like to promote online purchases of this new line. To reach this objective, what campaign goal should Joe select?

The purchase-focused campaign objective is the right fit because Google Ads defines Sales as driving sales online, in app, by phone, or in store. That directly matches an ecommerce goal centered on completed purchases from the website. It also aligns campaign setup toward revenue-driving actions rather than awareness, visits, or form submissions. For a new product line that needs online purchases, this objective best matches the intended business outcome