Joe has recently launched a new menswear line in his store,andhe'd like to promote online purchases of this newline.To reach this objective,what campaign goal should Joe select?

Joe should select the "Sales" campaign goal because it is specifically designed to drive online purchases and revenue. This goal optimizes for conversions such as e-commerce transactions, which directly aligns with Joe's objective of promoting online purchases of his new menswear line. "Brand awareness and reach" focuses on maximizing impressions and visibility, not direct sales. "Website traffic" aims to get users to the website, but doesn't prioritize conversion actions. "Leads" is for collecting contact information, which is a step before a sale, but not the direct sale itself.