John has launched a new book and wants as many people as possible to know about it.How should he focus his campaign in order to get the word out?

To get the word out about his new book and reach as many people as possible,John should focus his campaign on **brand awareness and reach**.This campaign goal is ideal for creating broad visibility and introducing his book to a wide audience.It'swell-suited for generating awareness and interest without an immediate focus on specific conversions or sales.This approach will help maximize the exposure of his book to potential readers and build anticipation for its release.