John is planning campaigns for a financial services advertiser who is concerned their ads might appear adjacent to political news. Which of the following campaign controls should he consider? (Select all that apply)
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Correct answer: Negative Keyword Exclusion, Community Exclusion.
Why this is the answer
Negative Keyword Exclusion allows John to prevent ads from showing on posts or comments containing specific keywords, such as political terms, ensuring brand safety. Community Exclusion enables John to block ads from appearing in particular subreddits (communities), which is crucial if certain communities are known for political discussions or content that the advertiser wants to avoid. Interest Targeting focuses on reaching users based on their interests, but it doesn't prevent ads from appearing next to undesirable content within those interests. Location Targeting restricts ad delivery to specific geographic areas, which is irrelevant to content adjacency concerns.
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