Juan Carlos is an advertiser of luxury perfumes.Juan Carlos would like to understand what audiences are the most similar ones to their existing customers that they could potentially reach through their advertising.He should use...

Overlap reports are the correct choice because they analyze the commonalities between different audience segments, directly helping Juan Carlos identify new audiences that share characteristics with his existing luxury perfume customers. This allows him to expand his reach to similar, high-potential customer groups. Retail insights provide general market trends and product performance data, which is useful but doesn't directly identify similar audiences for targeting. The Audience planning tool helps build and refine audience segments for campaigns but doesn't specifically focus on finding similar audiences based on existing customer data in the same way overlap reports do.