Juan is launching his first ad campaign on LinkedIn. Based on LinkedIn’s recommendation, how long should he let the ads run before making optimizations?

LinkedIn recommends letting ads run for at least a week before making significant optimizations. This duration allows the algorithm sufficient time to gather enough data, understand audience responses, and stabilize performance. Making changes too early, such as after only a couple of days, can disrupt the learning phase and lead to inaccurate conclusions about ad effectiveness. While there's no strict maximum, waiting two months before any optimization is generally too long, as it could mean missing opportunities to improve performance. Therefore, a minimum of one week provides a balanced approach to data collection and informed decision-making.