Juan is looking to drive product discover ability for a new product during key research moments in the customer journey.Which of the following solutions best fits this use case?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products are ideal for driving product discoverability during key research moments. They appear prominently in shopping results and on product detail pages, directly where customers are actively searching and comparing products. This placement ensures the new product is seen by relevant shoppers at the precise time they are considering a purchase, effectively capturing demand. Display ads, while good for brand awareness, are less targeted to specific research moments and may reach customers who are not actively searching for products. Out-of-home custom solutions are for broad brand building and have no direct impact on online product discoverability during a customer's research phase.
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