Juan is looking to drive product discoverability for a new product during key research moments in the customer journey. Which of the following solutions best fits this use case?
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Correct answer: Sponsored Products.
Why this is the answer
Sponsored Products are ideal for driving product discoverability during key research moments because they appear directly within shopping results and on product detail pages. This places the product in front of customers precisely when they are actively searching for items like Juan's new product, influencing their purchase decisions at a critical stage. Video ads and display ads are more suited for brand awareness or remarketing, as they often appear off-Amazon or in less direct shopping contexts. Out-of-home custom solutions are for broad brand building, not specific product discoverability during online research.
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