Judi wants to serve ads to professionals who have visited her website. What is her first step?
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Correct answer: Install the Insight Tag on her website.
Why this is the answer
To retarget website visitors, Judi must first install the LinkedIn Insight Tag on her website. This JavaScript code snippet tracks website activity, allowing LinkedIn to collect data on visitors. Without the Insight Tag, LinkedIn cannot identify who has visited the site, making retargeting impossible. Once the tag is installed and collecting data, Judi can then create a website audience based on this data. Creating a conversion action is for tracking specific user behaviors after an ad click, and creating a campaign is the final step where she would select her audience and ad creatives.
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