Jules got an alert that two campaigns are hitting the daily budget cap, limiting performance towards his ROI target. He believes that increasing the budget will drive more conversions, but he doesn't have budget to spare. What’s one other option?

Lowering the cost per action (CPA) is the most effective option without increasing the budget. By optimizing bids or improving ad relevance and landing page experience, Jules can acquire conversions at a lower cost, allowing the existing budget to generate more conversions and potentially overcome the daily budget cap limitation. Pausing one campaign would reduce overall conversions, moving further from the ROI target. Creating a new budget group doesn't solve the budget limitation; it just reorganizes how budgets are managed. Enabling adaptive geo-targeting might optimize spend geographically but doesn't directly address the budget cap or guarantee more conversions within the existing budget constraints.