Julian has been hired as a consultant by Contoso Kitchens to help run PromoteIQ ads. Julian recommends running a banner ad for their newest product on a home appliance store site. What type of advertising is this?

This is an example of onsite advertising because the ad for Contoso Kitchens' new product is displayed directly on a retailer's (home appliance store) website. Onsite advertising leverages the existing traffic and customer base of a specific retail site to promote products available on that same site or within that retailer's ecosystem. Offsite advertising, conversely, would involve placing ads on external websites, social media platforms, or other digital channels that are not directly owned or operated by the retailer where the product is sold.