Julio wants to implement a Target ROAS strategy on an upcoming Display campaign. What two steps must he first take? Select 2 Correct Responses

Target ROAS is a value-based Smart Bidding strategy, so it needs conversion tracking to record the actions the campaign is generating. It also needs conversion value so Google Ads can understand how much each action is worth and optimize toward return instead of conversion volume alone. Google’s documentation states that Target ROAS predicts future conversions and associated values using reported conversion values from conversion tracking. Without both inputs, the system cannot optimize bids toward a return on ad spend target