Justin wants to do more video advertising. He knows his blog audience likes cooking at home, TV shows featuring famous chefs and cooking demo videos. Which 3 keywords should he choose for his ad campaign? Select the 3 correct answers, then submit.

The best keywords are the ones that match the audience’s actual interests and the content theme of the campaign. Google Ads recommends choosing high-quality, relevant terms, and for Video campaigns those terms can be tied to videos, channels, or websites the audience is interested in. In this case, the strongest choices are the terms connected to chef-led television content, cooking-focused video viewing, and home meal preparation, because they reflect the audience’s known behaviour. That level of relevance makes it more likely the ads will reach people who are genuinely interested in the content.