Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select 2.

Thought leadership content aims to establish an individual or organization as an authority in their field. Adding new perspectives is crucial because it demonstrates original thinking and provides unique value to the audience, differentiating the content from generic information. Leveraging different organic and paid ad formats within LinkedIn helps distribute this valuable content effectively to a wider and more targeted audience, maximizing its impact and reach. Demonstrating product expertise is important for sales and marketing but doesn't inherently define thought leadership, which focuses on broader industry insights. Offering elementary insights would undermine thought leadership, as it implies a lack of depth and advanced understanding.